Little Bay restaurants, the London-based chain owned by Peter Ilic, is set to open its first venue outside the capital in Brighton today in partnership with STAY WYSE member Umi Hotels.
Having launched in Umi’s restaurant space in May 2009, The Arrogant Frog closed less than 12 months later, to be replaced by interim concept Umi Grill during the summer of 2010.
Little Bay Brighton will be open for breakfast, lunch and dinner until midnight seven days a week, with regular opera entertainment evenings.
A three-course menu before 7pm will cost £11.50, while parties of 10 or more can enjoy a three-course meal for £7.95.
“We have always been reasonably priced, that’s what Little Bay is known for,” Ilic said. “Good value for money using fresh ingredients at a low price.”
Ilic added that the group had been looking to expand outside of London for some time.
“Once the restaurant is performing well I will look to open in some other towns as well, perhaps Birmingham for starters,” he said.
Ilic said he was initially attracted to Brighton after the success of his café concept Food Ilic, which opened in the city 18 months ago.
He now also intends to expand the Food Ilic concept, which centralises around a menu of 12 salads, into London.
“I will go next to Pret a Manger because Food Ilic will have hot food and salads but not sandwiches, so whatever they put in a sandwich I can put in filo pastry.”
Ilic is currently looking for premises in London for Food Ilic, and hopes to open a second site in the capital by the end of the year.