Generator Hostel celebrated another success at this years British Youth Travel Awards. The international hostel chain took proudly home the trophy for ‘Best Mobile App’.
The BYTA awards ceremony was held at the Courthouse Hotel London in the West End on December 8th, where the final winners were announced by British Paralympic Athlete Ade Adepitan.
The British Educational Travel Association, a not-for-profit trade association providing development and networking opportunities for travel specialists, received a record number in submissions this year. Dedication and passion in the youth travel industry are at its highest and the panel of judges had to face some hard decision.
“I was delighted to see great use of technology and online channels in the integrated marketing campaign and the mobile app categories. There’s a perception that big companies have big budgets to do good work in this space but these submissions prove to me that the smaller, creative and nimble businesses are doing great things, faster.” Sarah McDonald, Head of Travel, Google UK.
Earlier this year the hostelling giant developed an informative and multi- lingual travel App that made booking easier for the modern flash packer. The simple and user friendly functionality and real-time booking ability of the hostel App has Generator Hostel again put ahead of the game and made them score another accolade.