Category Archives: Social Media

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Planning and budgeting for social media marketing in 2012

The challenge that social media platforms posed for marketers in 2011 was about how to deliver value in the long term: for social media strategies to have longevity, they need to engage the users with stimulating, relevant content, and/or provide … Continue reading

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How Expedia Plans to Make Travel More Social

On a recent Monday afternoon, executives at online travel agency Expedia invited 16 bloggers for lunch at a Mexican restaurant in Seattle’s trendy Capitol Hill neighborhood. The steak burritos and green chile enchiladas were richly aromatic, but the bloggers had … Continue reading

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Using The Social Media For Tourism

The major upheavals that took place across the Arab world this year are once again proof of the power of social media. The social media proved to be a major communication vehicle that spread across the region like wildfire. The … Continue reading

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Social media continues to play role in travel decisions

Social media sites such as TripAdvisor and Facebook have increased their importance to holidaymakers when deciding where to go over the past 12 months, reveals the World Travel Market 2011 Industry Report released at WTM today. More than 1,000 Brits … Continue reading

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Apps Get The Global Seal Of Approval

Half of the travel industry are, or will be, investing in mobile apps, reveals to the World Travel Market Industry Report 2011. More than 1,000 buyers from WTM’s Meridian Club and exhibitors at the 2011 World Travel Market were asked … Continue reading

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YHA Australia unveils Facebook booking system

YHA Australia has launched a new Facebook booking application that allows travellers to book a bed without needing to leave the social media website. The app, which is registered in the Facebook App Directory, meaning that hostels and partners can … Continue reading

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Why hoteliers should treat Facebook and Twitter differently

eMarketer estimates that Facebook growth will come to a screeching halt at only 13 percent this year after about 40 percent growth in 2010 and over 90 percent in 2009. More importantly, user behaviour, led by the US, is showing … Continue reading