On a recent Monday afternoon, executives at online travel agency Expedia invited 16 bloggers for lunch at a Mexican restaurant in Seattle’s trendy Capitol Hill neighborhood. The steak burritos and green chile enchiladas were richly aromatic, but the bloggers had … Continue reading
British travellers have a deep sense of distrust over user review websites such as TripAdvisor and star-based holiday rating systems, according to a study out today. Only 19% always trust postings on user-review sites and just 20% of holidaymakers trust … Continue reading
TripAdvisor is cracking down on firms who offer to plant phoney reviews for hotels to help them boost their rating on the site. Speaking after the reviews site debuted on the Nasdaq stock exchange on Wednesday, president and chief executive … Continue reading
Travel review site TripAdvisor will launch on the Nasdaq stock exchange today with an expected value of around $4bn. TripAdvisor shares, being traded under the name TRIP, will go on sale at 09:00hrs in New York. The company, which has … Continue reading
It’s getting to be “review turnabout time” as more tourist-oriented providers attempt to dilute the influence of TripAdvisor in an effort to take more control of reviews. Two examples: -Lodging Interactive and Social Media Marketing Agency announced their own “Guest … Continue reading
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